Geotab Vitality Demonstrates Behavioral Science Works Across Borders and Industry Segments

ATLANTA, GA - May 27, 2026  - Geotab Inc. (“Geotab”), a global leader in connected vehicle and asset management solutions, and its driver-enablement platform Geotab Vitality shows early success from recent pilot programs across three industry segments and three geographies. As one of the industry's first positive-reinforcement driver safety platforms, Geotab Vitality is showing measurable safety, fuel efficiency, and ROI results with Richards Building Supply in the U.S., King Township in Canada, and Richfords in the U.K. 

Geotab’s own data reinforces that speeding is present in 22.2% of all collisions and the importance of identifying harsh events. The focus on fleets is to mitigate those risks and shape behavior change and enhance driver well-being. For fleets looking to enhance their safety programs, Geotab Vitality’s driver-first coaching app automates safety and fuel efficiency by rewarding safer habits, such as slower acceleration, smoother cornering and braking. 

Quicker Results

Since launching in 2025, Geotab Vitality has been piloting its program with fleets across various segments and geographies, finding early success, often within 30 days of implementation.

Driver-led change and engagement 

Backed by Vitality’s 25 years of behavioral science with 41 million consumers, Geotab Vitality shifts safety engagement directly to drivers through automated gamification. 

The Geotab Vitality app:

• Delivers personalized safety goals to drivers at regular, automated intervals
• Motivates self-improvement through localized rewards that matter to drivers
• Helps drive behavioral changes that lead to a measurable improvement in overall fleet safety

“Fleet managers are doing their part to mitigate safety risks,” said Steve Lockington, President and CEO, Geotab Vitality. “What we are seeing through our pilot programs however, is that best-in-class fleets want sustained measures that motivate drivers to do better, beyond monitoring. Geotab Vitality offers drivers the ability to manage their own driving behavior through positive reinforcement, not only freeing up time for fleet managers but also enhancing a safe driving culture.” 

Lockington notes that in just 30 days, customers see tangible results that include improved safety scores, reduction in collision risk and speeding and improved fuel efficiency. Beyond the initial pilot, customers report significant results as they continue the program. Based on King Township's pilot results, the program is projected to deliver a 349% ROI on an annual basis and has already been recognized by Geotab as an Innovation Award Winner.

Geotab Vitality is available globally to Geotab customers. For more information on Geotab Vitality, please visit https://www.geotab.com/vitality/