
About
Mike Branch joined the Geotab team in 2016, and prior to that was the CEO of Inovex Inc. which in 2013, spun off a brand new entity Maps BI — a platform for geo-spatial data visualization. Maps BI was integrated within Geotab's telematics platform as a key partner and was later acquired by Geotab in 2016. Mike Branch has received numerous honors including the University of Toronto Arbor Award and Early Career Award, Engineers Canada Young Engineer Award, Professional Engineers of Ontario Engineering Medal, and the Cloud Innovation World Cup.
Expertise
- Data and Analytics
- Connected Vehicles
- Telematics
- Big Data
- Data Visualization
Education
- Hillfield Strathallan College, 1992 ‒ 1999
- BASc, Computer Engineering, 1999 ‒ 2003
- Master of Management in Artificial Intelligence, Smith School of Business at Queen’s University, 2018 ‒ 2019
Accomplishments
- Innovator in telematics, 2017
- Hall of Excellence Inductee, 2016
- Oakville Innovation Award, 2014
- Cloud Innovation World Cup- — Geo Award, 2014
- Young Engineer Achievement Award, 2014
- Haltech Entrepreneurship Award- Best Up and Coming Company, 2013
- Silver International Business Award - best New Software Product, 2013
- Engineering Meda — Young Engineer Award, 2013
- University of Toronto 7T6 Early Career Award, 2013
- Arbor Award, 2010
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Unlocking Road Construction Gridlock with the Power of Data: Insights from Mike Branch
Harnessing Data Analytics to Alleviate Road Construction Challenges and Enhance Fleet Efficiency and Safety
July 29, 2024
2 minute read

In the Driver’s Seat: Mike Branch’s Insights from Geotab’s State of Commercial Transportation Report
Data insights are improving safety outcomes for organizations and people. Fleets using Geotab’s safety features have shown a 40% reduction in collision rates.
May 9, 2024
1 minute read

Mike Branch on Trust and Transparency: The New Era of AI
Where we are with AI
February 15, 2024
2 minute read

Google Cloud Next 2019 recap: Connected vehicles as air quality sensors
View Mike Branch’s presentation from Google Cloud Next ‘19.
May 7, 2019
2 minute read

Connected cars detect Mexico earthquake
Data from our telematics devices provide useful and sometimes unexpected information in times of crisis or natural disaster.
September 22, 2017
1 minute read

Do you have a big data graveyard?
Companies are collecting massive amounts of data, but it is being put to good use?
June 7, 2017
4 minute read

What is data visualization?
Learn about data visualization - an increasingly important tool to help fleets identify and understand trends in their telematics data.
February 23, 2016
1 minute read