25 Insights about Geotab

Beginning as a startup and growing from two employees to 2,700, Geotab has defied the odds! Less than 10% of startups reach sustained long-term success — underlining the risk that entrepreneurs take on. With 25 years in business, Geotab has expanded from a small family operation into a global leader in connected vehicle and asset solutions. Learn more about what makes Geotab uniquely positioned for the next 25 years!

Global reach, global impact

1. Geotab can be found in 160 countries and on all 7 continents.

Since its beginnings in North America, Geotab rapidly expanded and now has customers all over the world. We are also the first telematics company to be present in all seven continents, including Antarctica, where the British Antarctic Survey uses a customized Geotab solution for its snowmobiles, snow groomers and wheeled loaders.

2. There’s a special meaning behind the company’s name.

The unique company name blends “Geo” from “geospatial” — referencing latitude and longitude data used in mapping and navigation — with “tab” from “tabulation.” This combination highlights Geotab’s management by measurement philosophy of using the power of data to achieve your goals. 

3. Geotab is ranked the #1 commercial telematics vendor worldwide for four consecutive years.

For four years in a row, ABI Research, an independent global technology intelligence firm, ranked Geotab as the number one commercial telematics vendor, also placing Geotab at the top for innovation and implementation. 

4.  Nearly 10,000 people have attended Geotab Connect events since it started in 2014.

Since its 2014 debut in Orlando, Geotab Connect and Mobility Connect have drawn nearly 10,000 attendees.  These premier events for the fleet industry are the place to be for collaboration and to explore the latest in connected vehicle innovation. Last year, 3,500 industry professionals gathered for Geotab Connect 2025, including some of the world’s biggest fleets, top OEMs, partners and industry stakeholders.

Innovation and evolution: A tech journey

5. Geotab holds over 600 patents worldwide.

“Innovate and develop for the future” has been a core value at Geotab from the start. From algorithms to hardware and software innovations, Geotab's extensive portfolio of patents is a testament to its long-standing commitment to groundbreaking technology for connected vehicles and fleet management. Worldwide, Geotab has been granted over 600 patents, including 69 related to AI.

6. The top prompt in Geotab Ace is safety-related.

“Who are my safest drivers?” was found to be the top question asked in Geotab Ace. Fleets can get a wide range of insights on their operations from the Gen AI assistant, from simple data pulls to highly specific, multi-part questions.

7. The very first Geotab device launched in 1997 was called V1.

By the time Geotab opened an office in North America in 2000, the Geotab device was already at V13. The V13 device took 8 minutes to download trip data onto a memory key from a vehicle and another 8 minutes to transfer the data from memory key to PC software using a key downloader.

Now, fleet managers can get a response from Geotab Ace, a GenAI assistant, in as little as 10-60 seconds on average, depending on the complexity of the question!

Today, businesses can connect assets in a variety of ways to Geotab’s AI driven platform, via a Geotab GO device, OEM connected vehicle, third-party device sensor or data stream!  

See the evolution of Geotab devices from past to present.

8. Before our software was called MyGeotab, it was called Checkmate 

The original name of Geotab’s software, “Checkmate,” was brainstormed by employees during a backyard barbeque. Checkmate software was burned onto DVDs at an employee's house where they printed color paper DVD labels for each DVD set. Microsoft MapPoint 2002 on CD was the first mapping product compatible with Checkmate software. Geotab adopted the name “MyGeotab” for its fleet management software with the migration to cloud hosting in 2010.

The original logo for Checkmate (the predecessor to the MyGeotab software) featured a globe.

9. The Geotab Marketplace recently celebrated its 10-year anniversary.

At its launch, the Geotab Marketplace aimed to feature 200 integrated solutions. Now the largest telematics ecosystem, the Geotab Marketplace has grown to over 363 partners and 524 solutions.

10. With Geotab Vitality, drivers can earn rewards by driving safely.

Geotab Vitality isn't just about safety; it's about celebrating success! Drivers are motivated to improve with positive feedback and coaching, and rewarded for their efforts.

Tackling the escalating problem of roadway collisions and rising costs, Geotab Vitality encourages sustained driver behavior change through positive reinforcement, not penalties. This science-backed approach is delivering significant results, with pilot fleets experiencing a 24% reduction in collision frequency and a 15% improvement in driving behavior within the first 30 days.

11. Over 100 billion data points are processed daily at Geotab.

Geotab is a data powerhouse, processing an astounding 100 billion data points daily from approximately 5 million vehicle subscriptions. This massive amount of data fuels insights on fleet performance, safety, and sustainability for fleets around the world.

Where innovation takes root: Geotab’s offices

12. Geotab has 19 working locations in 10 countries worldwide.

Geotab is a global company with employees working in countries all over the world — in the U.S., Canada, UK, France, Spain, Germany, Italy, Australia and Singapore. See below for a virtual tour of Geotab’s recently completed office in Madrid.

                          Take a tour of Geotab’s office in Madrid, Spain.

13. The building that houses Geotab’s Atlanta office is the “bee’s knees.”

Southern Dairies, which used to be an ice cream and dairy distribution plant, hosts a beehive, supporting the honeybee population and sustainable urban agriculture. Bee Downtown installed and maintains the beehive.

14. Over 41,553 meals served in 2025 

At the HQ, our Food & Beverage team proudly prepare and serve delicious lunches every weekday to Geotabbers and guests alike. With the capacity to feed up to 500 people in a day, the team is committed to delivering fresh, flavourful family style meals that bring everyone together and cover a range of dietary restrictions. From January 1 to July 31, 2025, 41,553 meals have been served!

15. Buddha bowls are the most popular lunch option at Geotab HQ.

Geotab's dedicated kitchen staff takes great care in crafting delicious and healthy lunches for employees. The most popular and well-loved lunch item on the menu is the Buddha Bowl! With steak, salmon and vegetarian versions available with lots of toppings and dressings — it's no wonder there are rarely any leftovers!

16. In 2024, two bumper cars travelled a 2,300 mile journey from Oakville to Las Vegas for Geotab Connect.

Employees named the bumper cars Crash Bandicoot™ and Bumpy McBumpface.

Culture & community: More than a workplace

17. Humble beginnings! 

Geotab started with just 2 employees but over the last 25 years, we have now grown into a global company with over 2,700 employees and 700+ ecosystem partners!

18. Geotab has received over 96,000 resumes in 2025 

Our team is expanding like never before! So far in 2025, we've seen immense interest with almost 96,000 resumes submitted. As of August 2025, we have hired more than 434 new Geotabbers around the world and are still hiring because we are convinced that People drive Geotab! If you're interested in a position, visit our careers page.

19. Interns have become full time Geotabbers

Interns are a vital part of Geotab’s culture, community, and growth. Their fresh perspectives and meaningful contributions help shape the way we work - which is why we actively look to our intern talent pool when hiring for entry-level roles. In the past 5 years, Geotab has employed over 1,000 interns and in 2025 so far, we've already processed 46 intern to full-time conversions -- between Canada, the U.S. and Spain.

20. Geotabbers completed over 55,000 courses in 2024

Geotabbers have access to over 1000 self-paced learning courses and in 2024, Geotabbers completed over 55,000 courses on product and professional learning, underscoring a strong commitment to continuous learning and professional development.

Sustainability in action

21. Geotab makes going electric easier for employees

Eco-friendly transit is in style at Geotab!  At Geotab, we're committed to sustainability and want to help Geotabbers be a part of it. Geotab offers generous incentives for the purchase or lease of qualifying electric vehicles, electric scooters and e-bikes. To make the eco-friendly commute even easier, you can also find EV charging stations at our Oakville, Waterloo and Germany offices.

22. Geotab offers a recycling program for Geotab products

The GO Recycle Program makes it easier for our customers to dispose of GO devices and accessories in an environmentally friendly manner by partnering with R2-certified recycling centers. Under this program, Geotab products are recycled in the country they are manufactured, reducing the greenhouse gas (GHG) emissions generated by international shipping.

Giving back

23. Nearly $50,000 for students! 

Since 2022, we've awarded nearly $50,000 to students through Geotab Cares. These scholarships empower the next generation to promote road safety awareness and become leaders in the field of engineering.

24. Veteran leadership is valued at Geotab.

At Geotab, we value the leadership, problem-solving and commitment that veterans bring to the company. These qualities help shape our culture of innovation, trust, and integrity. Geotab is committed to supporting and advancing veterans and military spouses in technology careers through a partnership with the VetsinTech Employment Partner Coalition and the Geotab Veterans Program.  

25. Geotab is hiring! 

View all open positions at Careers.geotab.com. For the latest Geotab news, photos and career updates, follow @InsideGeotab on Twitter, Facebook and Instagram.