Geotab awarded “Best Estimated ROI” in Summer 2025 by G2
Geotab is recognized by G2 as a leader in fleet management ROI, winning their “Best Estimated ROI” and “Best Estimated ROI for Small Business Fleets” awards.
By Geotab Team
Jan 16, 2026

Key Insights
- Geotab beat industry peers like Motive and Samsara to win G2’s “Best Estimated ROI” and “Best ROI for Small Business Fleets” awards (as of summer 2025).
- In G2’s Fleet Tracking Results Index and Small-Business Results Index for Fleet Management, Geotab had the best combined average of time to see ROI and time to go live.
- Reducing fuel consumption, risk and insurance costs are just three of the multiple ways to drive fleet management ROI with our solution.
Geotab’s fleet management solution was awarded “Best Estimated ROI” and “Best Estimated ROI for Small Business Fleets” as of summer 2025 by G2, the leading hub for business software reviews. These awards are a testament to the real, measurable savings and productivity gains our customers are driving every day with our solutions.
What are G2’s Best Estimated ROI awards?
Best Estimated ROI is given to software solutions that are reported to generate the fastest payback in their specific categories (from G2 user reviews). Winners are determined based on a mixture of two factors: Approximate time to achieve ROI and time to go live.
Why did Geotab win Best Estimated ROI and Best Estimated ROI for Small Business Fleets?
Geotab beat key competitors like Samsara and Motive to win these awards by having the top combined average of time to achieve ROI and time to go live in the Fleet Tracking Results Index (as of summer 2025). We also had the top combined average in G2’s Small-Business Results Index for Fleet Management. Our solution’s estimated time to achieve ROI was 10.31 months (on average), outperforming the benchmark average of 14.66 months. And in time to go live, we surpassed the 1.81-month benchmark with a 1.41-month average.
Don’t just consider the stats. Hear what some of our G2 reviewers think of us, in their own words:
“I find Geotab to be an exceptionally easy-to-use platform that makes my tasks simpler to manage. The user interface is intuitive, which enhances my overall experience as I navigate through it with ease. Additionally, I appreciate the great customer service provided by Geotab. The support team is incredibly responsive and efficient in resolving any issues or concerns I have, offering assistance promptly and professionally. This combination of usability and reliable support makes Geotab a platform I highly value in my daily operations.”
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“I really appreciate the support from the Geotab implementation team, which made the setup process smooth and effective. The safety and fuel analysis features, especially the GoAnalytics tool, have been incredibly beneficial. It helps us analyze our fleet's usage more efficiently than our previous provider, by identifying instances and potential accidents that our drivers might miss. The safety and fuel reporting capabilities are particularly useful. Additionally, the integration with Power BI through the data connector is something we use considerably, enhancing our data analysis. Overall, the staff support stands out as a key reason I'd consider choosing Geotab again. I even rated my likelihood of recommending Geotab as a 10 out of 10, which shows how satisfied I am with the service.”
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Powerful ways to drive fleet management ROI with Geotab
From these honors, it’s clear that our customers truly believe in the power of our product. That’s why over 50,000 of them currently trust us to support their fleet operations every day. With a wealth of solutions and a robust partner ecosystem, Geotab can help you drive faster fleet management ROI. Here are just a few of the ways our customers are generating savings (and profitability) with our platform:
- Reducing fuel spend - Support new fuel-saving initiatives by tracking consumption, monitoring idling trends and planning smarter routes with data. For example, the Food Bank of Madrid used Geotab to optimize routes and decrease idling by 50%, resulting in a 12% fuel usage reduction.
- Limiting risk and liability - Help prevent collisions and costly settlements with AI dash cameras that instantly alert your drivers of detected hazards. Plus, use driver scorecard data and predictive insights to create targeted driver coaching strategies that reduce risk. For instance, the Missouri Department of Transportation reduced fleet liability claims by 25% and saved over $1 million by backing up new safety policies with fleet data from Geotab.
- Cutting insurance costs - Score lower premiums by showing insurers how you’re using our platform to help your drivers stay vigilant. From limiting aggressive driving and distractions with video telematics to reconstructing collisions with data, our solutions work together to help you actively reduce risk. In fact, Nussbaum saved $300,000 on insurance by using Geotab to coach their drivers on safer habits with data and maintain a great safety record.
- Lowering total cost of ownership - Avoid missed service and extend vehicle life with automatic preventative maintenance reminders. Mileage data and real-time engine diagnostics also provide a complete picture of vehicle wear and tear, allowing you to plan smarter, more cost-efficient maintenance schedules. For instance, insights from Geotab helped Interstate Batteries stay on top of their vehicles’ health and reduce maintenance costs by nearly 10%.
- Enhancing fleet productivity - Boost fleet efficiency and uptime through capabilities like predictive maintenance and route optimization. Predictive maintenance reduces unplanned downtime by accurately forecasting part failures, enabling you to replace them before costly breakdowns occur. Additionally, optimized routes save valuable time by keeping your drivers on the most efficient paths to your clients. For example, Synergy Courier Services Ltd. used Geotab to pinpoint their closest drivers to customer locations, improve routing and boost productivity.
Creating safer, more productive fleets through unparalleled flexibility: The Geotab edge
Regardless of whether you operate a small business fleet or an enterprise-sized one, Geotab’s open, tailorable platform gives you the flexibility to generate ROI where it matters most. In a sea of fleet solutions, choose a partner that’s adaptable to your needs, industry-acclaimed and laser-focused on your success.
Want to see what your ROI could be with Geotab? Check out our fleet management ROI calculator.
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Frequently Asked Questions
For better fleet management ROI, it’s critical to look for a solution provider that:
- Gives you deeper, more accurate fleet insights you can quickly act on by filtering out irrelevant data points.
- Offers a tailorable solution and rich partner marketplace that make it easier to adapt to new fleet challenges.
- Is constantly innovating, never complacent and scalable with your organization’s growth.
- Will stay with you long after implementation, offering top-tier, 24/7 customer support to help you achieve the best possible ROI.
According to G2, Geotab offers the best estimated ROI of any fleet management solution (as of summer 2025). Geotab won this designation by having the best combined average of time to achieve ROI and time to go live in G2’s Fleet Tracking Results Index.
We’re advancing the fleet management industry by innovating in key areas like AI, sustainability and video telematics. And as an industry leader with a 25+ year history, our customers’ needs have been and always will be the driving force behind our advancements.
- By bringing AI-enabled tools like Safety Benchmarking, Predictive Collision Risk and Predictive Maintenance into our platform, Geotab is helping fleet managers identify new ways to proactively prevent collisions and breakdowns.
- In sustainability, we’re empowering fleets to reduce emissions, overcome electric vehicle (EV) range anxiety and forecast potential ROI from EVs through the power of data.
- We’re doing even more to help fleets avoid risks with breakthroughs in video telematics. For example, our GO Focus Plus dash camera uses AI computer vision to recognize road risks and instantly warn drivers of them.
The Geotab Team write about company news.
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