
About
In his role as the Chief Customer Officer, Colin unites the leadership team with a customer-centric vision that is delivered through the partner sales ecosystem. He also ensures customers receive the highest level of product solution delivery through effective partner training and fluid feedback from customers and partners.
Expertise
- Customer
- Telematics Strategy
- Connected Vehicles
- Sustainable Transportation
- Fleet Management
Education
- BA, Trent University
Accomplishments
- Authored the book, A telematics vision enables you to see your business clearly
- Forbes Council Member - Business Development
Publications

Electric vehicles will continue to offer value in the long term
Despite the economic uncertainty triggered by COVID-19, long-term prospects for electric vehicle sales remain positive.
April 23, 2020
4 minute read

Why use telematics in an economic downturn?
Learn how telematics can help businesses do more with less
March 24, 2020
5 minute read

Geocoding: why location is more than an address
Geocoding is the process of translating street addresses into geographic latitude and longitude coordinates for accuracy.
October 17, 2017
4 minute read

Bogota Traffic Jam: Colin Sutherland Video Diary
Colin Sutherland sends a video postcard from Bogota, Colombia, where a traffic jam can cause big headaches for drivers and businesses.
September 7, 2016
1 minute read

Global telematics footprint expands in South East Asia
I just returned from South East Asia, where partners are expanding the global telematics footprint. There is an exciting trend towards data in the region.
August 22, 2016
1 minute read

Ronald McDonald House vehicle donation charity
Recycle your fleet vehicles, and help families in need with the Ronald McDonald House Charities® vehicle donation program.
April 22, 2016
3 minute read

Telematics benefits for the greater good
Telematics can make the world a safer, cleaner, and more prosperous place.
April 20, 2016
4 minute read

Why we grow mustaches in Movember
Read a personal account of why Movember is important. Geotab kicks off its annual Movember campaign to raise funds and awareness for men’s health.
November 6, 2015
2 minute read

Finding the right Geotab partner
Geotab relies on a partner ecosystem to enable the technology that we develop to be effectively represented, deployed, and to evolve with customer needs.
May 11, 2015
1 minute read