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Run on Less: All-Star Team of Truck Drivers Show How Technology and Driving Can Impact Fuel Efficiency

Run on Less: All-Star Team of Truck Drivers Show How Technology and Driving Can Impact Fuel Efficiency

The roadshow has begun! A fleet of Class 8 trucks are off and running for the Run on Less cross-country roadshow to raise awareness about fuel efficiency best practices in long-haul trucking. There are exciting innovations happening in the trucking industry and particularly in the area of fuel economy. New engine and drivetrain technology, low viscosity lubricants, aerodynamic design, and efficient driving methods are helping fleets achieve greater levels of efficiency and profitability.

Run on Less is organized by the North American Council for Freight Efficiency (NACFE) and Carbon War Room with title sponsors Shell and PepsiCo. NACFE is committed to increasing efficiency in North American trucking by providing information in their Confidence Reports on fuel efficiency technologies. Carbon War Room, a nonprofit organization founded by Sir Richard Branson, is kickstarting the low-carbon economy through sustainability initiatives in shipping, trucking, islands economy, aviation, and mining.

Geotab is proud to be an event sponsor of Run on Less. As a provider of open platform fleet management solutions, Geotab enables fleet optimization, fuel efficiency, and lower CO2 emissions for businesses of all sizes. We are committed to sustainability best practices in our decision-making and operations.  

Cross-Country Roadshow Showcases Best Practices in Fuel Efficiency

The cross-country roadshow lasts for three weeks in September. An all-star team of truck drivers will be hauling real freight to different destinations across the U.S. The goal of the roadshow is to achieve 9.0 MPG or more. On September 24, the drivers will make their final stop at the NACV Show 2017, taking place at the Georgia World Congress Center in Atlanta.

run on less trucking fuel efficiency roadshow results website

Follow the fleets: See updated stats on fuel economy and view a live updated map.

View Live Results

Meet the Drivers

Drivers from top U.S. fleets will be participating in Run on Less including: Albert Transport, PepsiCo’s Frito-Lay division, Hirschbach, Mesilla Valley Transportation, Nussbaum Transportation, Ploger Transportation, and US Xpress. The fleets provided trucks with commercially available fuel-saving technologies and selected each driver for their proven track record for fuel efficient driving.

The Run on Less drivers have more than 170 years of truck driving experience combined!

Henry Albert, Albert Transport Inc.

  • Driving: 2018 Freightliner Cascadia Evolution Aero Xi Sleeper
  • Interesting Fact: Albert has been an independent Owner/Operator since 1996.

Brad Long, Hirschbach

  • Driving: 2016 International ProStar SkyRise sleeper
  • Interesting Fact: For Long, the highlight of trucking is when he has an opportunity to bring his family out on the road with him. Hirschbach has a green fleet strategy that includes keeping only late model trucks fewer than 3 to 4 years old.

Joel Morrow, Ploger Transportation

  • Driving: 2016 Volvo VNM62T630 Sleeper
  • Interesting Fact: Morrow has driven over 4 million miles in his career.

Clark Reed, Nussbaum Transportation

  • Driving: 2018 Freightliner Cascadia Sleeper
  • Interesting Fact: Over 12 years ago, Reed traded in an office desk for his truck and hasn’t looked back since. Reed is passionate about the central role that trucking plays in driving the overall economy.

Tommy Revell, PepsiCo’s Frito-Lay Division

  • Driving: 2017 Volvo VNM Day Cab
  • Interesting Fact: Frito-Lay chooses aerodynamic truck models to optimize their fleet and maximize performance, featuring front bumpers with lower dams, side skirts and extenders to redirect the airflow under and around the vehicle, as well as roof and gap fairings, aerodynamic mirrors, wheel covers, and trailer tails.

Mark Risien, US Express

  • Driving: 2018 Freightliner Cascadia Sleeper
  • Interesting Fact: Risien’s Cascadia is equipped with a solar panel that powers the air conditioning, lights and outlets when the truck is turned off.

Roberto Sandoval, Mesilla Valley Transportation

  • Driving: 2018 International LT Sleeper
  • Interesting Fact: Sandoval is from El Paso, Texas and says “I love my truck as much as my house.”

Watch the driver videos.

Geotab Telematics Data Supports Fuel Efficiency Tracking

Geotab equipped each Run on Less truck and driver with a Geotab GO device, harness, and access to the MyGeotab fleet management portal. Throughout the campaign, drivers and program administrators can track their statistics such as fuel usage, diesel exhaust fluid (DEF) level, idle time, cruise control, and more from the MyGeotab fleet management software. A Geotab solutions engineer set up the dashboard and reports on fuel economy.

geotab go vehicle tracking devices

The Geotab GO7 vehicle tracking device is capable of providing various diagnostics, including acceleration, engine load, engine speed (RPM), and fuel usage. Proper analysis of these variables can help further analyse and estimate the GCWR of a truck.

Here is a list of some other examples of vehicle data that can be measured and monitored on Class 8 trucks with Geotab:

  • Ignition
  • Cranking voltage
  • Engine speed
  • Odometer
  • Total amount of fuel used
  • Fuel level (percentage)
  • Coolant level
  • Engine oil temperature and level
  • Engine coolant temperature
  • Total engine idle time
  • Total fuel used while idling
  • Outside air temperature
  • Oil pressure

The Results

Follow @GEOTAB with #RunOnLess on Twitter, Facebook or LinkedIn and visit the Run on Less website for updated fleet results.

Daily and cumulative totals will be published for:

  • Average MPG
  • Gallons saved
  • Dollars saved

You can also view miles driven, ton-miles per gallon, CO2 in tons, total gross weight, elevation gain (feet) and average vehicle speed (mph).

According to Mike Roeth, NACFE Executive Director, “Every year the North American trucking industry spends $40 billion too much on their fuel bill. We can cut this significantly with the right efficiency technologies.”

Geotab offers many tools to help businesses optimize their fleets, including fuel efficiency reporting, driver coaching with Geotab GO TALK, predictive maintenance, and remote diagnostics. To read how trucking companies can streamline maintenance with technology, read our post on remote diagnostics.


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