Person driving truck while wearing a mask

Outpouring of support for truck drivers #ThankATrucker

Published on May 4, 2020 in Fleet Management by Inshaal Badar

Truck drivers are on the frontlines delivering essential goods. Find out how you can support them.

According to the Census Bureau, there are over 3.5 million truck drivers in America alone. And millions of others across the globe. Drivers are working hard to meet the needs of consumers during this pandemic, while at the same time, ensuring they are following all government orders and safety regulations. To honor truck drivers as they continue delivering essential goods as frontline workers, Geotab has initiated our own #ThankATrucker program.

Truck drivers are essential workers

During uncertain times like these, to ensure items such as food is delivered to grocery stores and personal protective equipment is delivered to hospitals, truck drivers have been helping in every way they can. Geotab recognizes and appreciates the work being done by essential workers, like truck drivers, on a daily basis.


The trucking industry is a key link in the supply chain for every country.  Now more than ever, truck drivers are needed, as many around the world are in dire and ever-increasing need of sanitation supplies, ventilators, masks, medication and much more.

Impact on commercial activity

According to Geotab’s datasets based on an analysis of anonymized and aggregated insights, commercial transportation activity in North America has slightly dropped in the last two months. This can be attributed to the emergency stay-at-home orders for many provinces and states.


However, commercial transportation activity to grocery stores dropped the least, retaining 90% of normal activity. This activity comprises both of services and delivery of goods which truck drivers work day and night to provide. To view more datasets and information on the impact COVID-19 has had on overall commercial transportation and trade activity, view this article.

How to show support

In the #ThankATrucker program, Geotab will be working with our Partners and Resellers to show support to drivers in the frontlines


If you are proud of the extraordinary work that truck drivers are doing and want to show your appreciation, participate in the efforts in your local community. If you would like to partner with Geotab in our efforts, get involved by contacting for more information.

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Geotab's blog posts are intended to provide information and encourage discussion on topics of interest to the telematics community at large. Geotab is not providing technical, professional or legal advice through these blog posts. While every effort has been made to ensure the information in this blog post is timely and accurate, errors and omissions may occur, and the information presented here may become out-of-date with the passage of time.

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